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Pourquoi avoir créé une gamme dédiée aux femmes ?
LifestyleApr 14, 20213 min read

Why did you create a line dedicated to women?

Table of Contents

Is this true? So why did you create a line only for the female gender? Women are not much different from men. It turns out that the vision of girls about their sports and dietary goals generally seems to be quite different from those of men, although this remains quite relative to each one! Here are the main reasons why:

MEN, WOMEN AND CALORIES: A DIFFERENT HISTORY

As you may have gathered, men's nutritional needs differ from those of women. Accordingto the World Health Organization (WHO), a woman needs to consume2000 calories per day while a man needs to consume 2500 calories per day. Mind you, these are only averages that allow for a stable weight. This seems logical given that bodies vary with each person. Some women burn calories faster than some men as well as vice versa: there are men who store fat more easily than other women.

In addition to this, various other factors are to be taken into account such as weight, age, type of physical effort or even height. A simple example is that as a person's height or mass increases, so do their needs, whereas the higher an individual's age, the less energy their body needs and therefore calories to consume.

Goals that vary by gender

First of all, this point varies with each individual and is not gender specific. However, a large generality of women would like to lose weight leaving the muscle gain aside in an optional way, while men, on the other hand, would like to gain mountains of muscle in order to fill their t-shirt sleeve or simply to have more strength in different sports fields such as soccer, basketball or even English boxing.

Once again, the needs therefore announce to be different that's why there are different ranges such as the Metapure range which aims to maintain or gain muscle mass while the Easy Body range aims to better balance one's weight on a daily basis. These different range separations also decrease the risk of various problems.

To boost your motivation

It may sound ridiculous to some, but between us, one of the best things to stay motivated is to create your own world with things that make you happy. Starting from simply buying new sports shoes to clear shakers, being concerned with the properties and appearance of products play an important role on your psychological process. A beautiful packaging for example, can be more effective than a packaging that does not speak to you. This is also how some personalization services came into being. Every detail counts!

WHAT TO REMEMBER

Although men and women are equal, their needs are different especially biologically since a basic man's body needs more energy to function. Mentally, this is also the case since physical goals for example vary depending on what one is trying to achieve. Various internal and external factors can influence this. Obviously, there are some exceptions. Ultimately, it's all based on the relativity of each individual and what you're trying to achieve. In any case, everything is achievable and for both sexes but what is sure is that they will do it differently from a physiological point of view.

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